Black Friday will not be the same again. Shoppers are making space in the house to stock in more stuff than they did in the past years. The shop keepers are increasing their intake of merchandise to put it all on sale and discounted rates. The whole world seems to be busy thinking of making the most of this biggest shopping day. What trends will this Black Friday of 2012 bring with it? What will be sold more and what will be loved by the buyers? Which companies will blow which of their trumpets to attract the attention of the customers? The shoppers won’t stop shopping to the best of their ability and the merchants will not stop making the most of the day.
I have listed below 4 major trends that are inevitable to happen this Black Friday:
Sowing the seeds
In anticipation of Black Friday’s sale the major giants like Amazon, Best Buy, Target, Walmart, etc have already started granting coupons and discount codes, online and offline. There are many other stores online and brick & mortar stores that have started sowing seeds which will reap on Black Friday. This day comes after Thanksgiving therefore people tend to buy more of grocery than cyber gadgets and other such items.
According to a study by Accenture Firm, 43% of holiday shoppers plan and compare prices of products using a Smartphone. This year more than 50% of the shoppers will be using mobile applications to shop online.
Use of Layaway Plans
Layaway plans, are plans that let payment to the retailer be spread over a period of time instead of paying off all at once. Sears, TJ Maxx, Kmart, Toys “R” Us and Walmart have offered Layaway plans in the past to attract customers to shop more and this year more of such retailers will put flags of “Layaway plans available” increase the sale.
From HDTV to Notebooks and Tablets
There has been a clear increase in the sale of HDTVs in the past year on Black Friday and Cyber Monday but this year it seems the sale of the HDTVs will decrease on Black Friday. That is because youth generation is more inclined to carry a TV (i.e. a tablet, or a Smartphone) in the hand all the time instead of sitting and watching something at home. They don’t get to watch TV so the demand of TV is decreasing.